As a Marketing Manager at British American Tobacco (BAT), you will play a crucial role in developing and implementing marketing strategies for our tobacco and nicotine products. You will work in a dynamic and innovative environment, collaborating with cross-functional teams to drive brand growth and market share. This role offers an exciting opportunity to contribute to our mission of transforming tobacco to create a better tomorrow.
- Develop and execute marketing plans for assigned brands, ensuring alignment with company objectives and regulations.
- Conduct market research to identify consumer trends and insights to drive product development and brand positioning.
- Manage advertising campaigns, including creative development, media planning, and performance analysis.
- Collaborate with sales teams to optimize trade marketing strategies and promotions.
- Monitor and analyze market performance, competition, and consumer behavior to make data-driven decisions.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
- Ensure compliance with all relevant regulations and industry standards.
- Build and maintain strong relationships with external agencies, suppliers, and stakeholders.
- Provide leadership and guidance to a team of marketing professionals.
- Bachelor's degree in marketing, business, or a related field. MBA preferred.
- Proven experience (5+ years) in marketing, preferably in the consumer goods industry.
- Strong understanding of marketing principles, brand management, and consumer behavior.
- Excellent analytical and problem-solving skills.
- Exceptional project management and organizational abilities.
- Proficiency in market research and data analysis tools.
- Knowledge of regulatory and compliance requirements in the tobacco industry is a plus.
- Strong leadership and team management skills.
- Effective communication and interpersonal skills.
- 5+ years of marketing experience, including brand management, advertising, and market analysis.
- Previous experience in the tobacco or consumer goods industry is an advantage.
- Demonstrated success in developing and executing marketing strategies that drive brand growth.
- Strategic thinking and planning.
- Data analysis and interpretation.
- Creative problem-solving.
- Strong leadership and team management.
- Effective communication and presentation.
- Project management.
- Market research and consumer insights.
- Competitive salary and performance-based bonuses.
- Comprehensive healthcare and dental plans.
- Retirement savings and pension programs.
- Career development opportunities and training.
- Employee assistance programs.
- Flexible work arrangements.
- Global exposure and opportunities for international assignments.
- Employee discounts on company products.
To apply for this position or for more information, please visit our careers page on the British American Tobacco website: BAT Careers. For specific inquiries or assistance, please contact our HR department at hr@bat.com or call +44 (0)20 7845 1000.
Join British American Tobacco and be a part of our mission to transform the tobacco industry while shaping a better future for consumers worldwide.
